Writing an adoption listing people answer

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  1. The card is four things
  2. Write the page for the question you keep being asked
  3. The structured fields are not decoration
  4. Listings expire

A listing is read in two passes. The first is a card in a grid: a photograph, a name, a breed, a place. The second is the page, and only if the card earned it. Most of the work is in making the first pass succeed.

The card is four things

The photograph, the name, the breed and the city. That is what a seeker sees before deciding whether you exist. A listing with no photograph is a grey tile in a grid of animals, and a listing with no name is titled "Unnamed pet".

You can attach up to nine photographs. The first one is the card, so choose it for the grid rather than for the album: one animal, filling the frame, in daylight.

Write the page for the question you keep being asked

Whatever you find yourself repeating in messages belongs in the description. Temperament with children, temperament with other animals, whether the animal is house-trained, what a normal day looks like. Answering it once in the listing saves a conversation that was never going to end in an adoption.

The structured fields are not decoration

Vaccinated and registered are worth points in matching and they show on the page. Age matters more than people expect: it is what the breeding filter reads, and it is what a seeker uses to picture the animal. Leaving a field blank does not read as neutral, it reads as unknown - and an unknown never matches a filter.

Listings expire

A listing runs for thirty days. You are warned a week out and again the day before, and renewing takes one click and rearms both warnings. This exists so that browse is animals that are actually available, which is the only reason a seeker trusts the page enough to write to you at all.

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